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What are the risks of a multisided platform?

by | Nov 19, 2022 | Marketing

 

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PART ONE
Use the attached Business Model Canvas (BMC) worksheet to complete a BMC for Wildfang’s current operation (1 page).
PART TWO
Use the attached Spreadsheet for Wildfang’s customer segments and apply assumptions about these segments to estimate a blended CLV for a simulated portfolio of 10,000 shoppers. In other words, change the inputs highlight in yellow on the first sheet of the Excel file to match the assumptions given in the case. The assumptions used to populate the input worksheet are provided in the case narrative. The results of the analysis will automatically populated on the second worksheet called Customer Lifetime Value model. Submit your Excel spreadsheet(s) as part of this assignment. You should have one for Private Label Bricks & Clicks and one for Multi-sided Platform.
Use these results for the next part of the assignment, described below.
PART THREE
Submit a recommendation based on combining what you learned from the Business Model Canvas and the CLV calculations in combination (2 pages). What are the risks of a Multisided Platform? For this written portion of the assignment, use double-spacing with 1″ margins and 12-pt Times New Roman font.
This video I created may help you better understand the basics of Customer Lifetime Value for this assignment: https://www.youtube.com/watch?v=GPSysUOV240

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