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Describe the organization in the margins or as a comment

by | Nov 1, 2022 | Business and Management

 

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1. Submit DRAFT
Thoroughly read the assignment instructions before you begin your draft. The draft should be a final version you could confidently submit for grading by the instructor. The draft submission is necessary for the self-assessment portion of the assignment.
Assignment Instructions
You work in the Marketing and Public Relations Department at Cedarwood Mountain, a cutting-edge amusement park with an impressive array of internationally-renowned roller coasters. You had hoped to spend this week having fun in the park, visiting with guests, taking pictures, and generating social media content. A series of unfortunate events, however, caused four of the park’s premier coasters — including the brand new Mind Melter — to be shut down last Friday, Saturday, and most of Sunday. Social media is now ablaze with poor reviews and critical comments by angry and disappointed coaster enthusiasts. As a senior intern, you have been asked to help quell the growing PR crisis.
Feel free to include some of all the facts below in your letter.
Five of Cedarwood Mountain’s coasters have appeared on the Annual Top Ten Lists of Coaster Enthusiast magazine. Three of these coasters — Dragon Wings, Nightmare, and Neuro Vertigo — were among those that were shut down last weekend.
The fourth coaster that was shut down last weekend was Mind Melter. The Mind Melter, designed by the award-winning design firm Stengel Engineering, has been highly-anticipated.
Cedarwood Mountain has strict maintenance and safety procedures. The park has never had a major coaster-related safety incident.
This is the first time in its 20-year history that Cedarwood Mountain has faced any sort of substantial backlash from visitors.
Be aware that the facts you use and the ways in which you use them will ultimately determine whether your letter is a success.
Your task:
Write a letter of apology and good will to be distributed to those who visited the park last weekend. All visitors should be offered a discount of 50% on their next purchase of a one- or two-day ticket. The discounted tickets will be valid for one year from the date of purchase and can be used for regular park admission on any day except for the 4th of July. The discounted tickets will be available for purchase for the next 30 days via Cedarwood Rider Relations at 987-654-3210. The letter will ultimately be signed by Majidra Singh, the Cedarwood Mountain CEO.
Follow the business letter format shown on page 119 in the LC book. Develop appropriate company top matter (company address, phone, email, and optional logo). Use the following customer name to show proper formatting:
Mx. Campbell Tai
8672 Marshall Street
Detroit, MI 48213
You will write one letter to the customer.
Assignment Tip: Use the grading rubric below as a checklist for fulfilling the assignment fully.
Assessment Criteria
Points
CONTENT: The letter’s content accurately reflects the case.
8 points
CONTENT: Only the case information, most useful to achieve the letter’s purpose, is used.
8 points
CONTENT: Main ideas are fully supported with credible arguments, ideas, facts, and information.
10 points
CONTENT: The conclusion reinforces the message and contains a clear call to action.
6 points
CONTENT: Appropriate length and depth.
7 points
AUDIENCE: Business letter reflects a proper analysis of the customer to accomplish the letter’s purpose.
8 points
AUDIENCE: From a customer’s perspective, the letter is written in an appropriate style, strategy and tone.
8 points
ORGANIZATION: Information is organized in a clear, logical way given the purpose of the letter and the intended reader.
12 points
FORMAT: Correctly follows the business letter format and the assignment’s guidelines.
7 points
LANGUAGE: Writing is clear, concise and accurate.
6 points
LANGUAGE: Appropriate for purpose of letter.
6 points
GRAMMAR & MECHANICS: Sentences are well written.
7 points
GRAMMAR & MECHANICS: There are no errors in grammar, spelling and punctuation.
7 points
Draft File Format and Upload Instructions
Upload the draft as a pdf file.
Upload your assignment and click on “submit for grading” by the deadline specified in the Syllabus.
Your document will be processed through Turnitin to check for plagiarism. Your work must be your own.
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2. Submit SELF-ASSESSMENT
Self-Assessment Instructions
By now, hopefully you’ve experienced the value of completing, reviewing, and revising a draft through self-editing. For assignment three, you may want to try one of the methods that you have not yet used. Like before, you can use Google docs, Word document review, or a hard copy of your writing that you handwrite comments and then scan and upload your markup. Then be sure to incorporate the changes fully in your final version of this assignment.
Use the table below to guide your self-assessment, and make the notes suggested to demonstrate that you have considered format, grammar, tone, content, and organization. (Notice that some items as you to make notes even if you do not need to make changes.)
Questions
Look for
On the Paper
Are the main points clear? Is there sufficient information about the offer? Are you going into too much detail? Are you adding information that is not in the case?
The main ideas
Support includes information from the case. Problems are acknowledged; however, the letter’s focus is the describing the offer.
Highlight the main ideas
Draw an arrow from each main idea to supporting facts or make a comment indicating these
Are all of the assignment requirements included?
Compare the business letter to the instructions in Moodle
Check off every requirement as you find it
Make a list of the pieces that are missing
Is the letter’s style, strategy, and tone appropriate for audience considering the situation?
Word choice
Will this audience consider the tone positive or negative?
Draw a asterisk in 3 or more places that indicate style, strategy, and/or tone
Is the letter well-organized considering the situation?
Is the letter organized in the indirect pattern?
Are there clear topic sentences for every section?
Describe the organization in the margins or as a comment
Does this correctly follow the business letter format?
Spacing, return address, recipient address, salutation, closing, and font
Draw an X where the format doesn’t match the guidelines
Is the writing clear, concise, and accurate? Are the sentences well-written?
Are any sentences hard to understand? Do any words seem out of place (too formal, too casual, or wrong)?
Put a question mark near any unclear information
Are there errors in spelling, grammar, or punctuation?
Focus on errors that make the assignment difficult to understand
Make corrections in colored pen or type a comment
When you finish, save and upload your document and remember to make these changes to your final version before the due date.
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3. Submit the FINAL VERSION
After incorporating the edits from the self-assessment, upload the final version.
Click on “submit for grading” by the deadline specified in the Syllabus. Draft or Word document copies will not be graded.
Please upload just one pdf file that includes the letter to the customer by the deadline specified in the Syllabus.
Your document will be processed through Turnitin to check for plagiarism. Your work must be your own.

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